If you publish an e-mail newsletter, or “e-zine,” you’ll need to sign on with a list service (or “listserve”) to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that’s right for you.
You’ll need this if you want to publish an HTML newsletter. Otherwise you’ll have to send out multiple versions for users who can read HTML, users who can’t read HTML, and users on AOL.
Do they offer some type of ORIENTATION OR TUTORIAL?
If you’re new to the game and/or technologically challenged then you’ll appreciate any type of help they offer for new clients.
What’s their CUSTOMER SERVICE like?
Are they prompt to get back to you via e-mail? Can you call them if you have a problem? Are they available more than standard business hours? What about weekends? Contact them and see how long they take to get back to you