Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter. These guys send a weekly email with their bundle of latest tips. For the first few months, I actually followed what they said. Now, I just keep my subscription to get a few laughs.
You see, their basic advice hasn’t changed a bit. It is still about keyword laden content, back links to your site, et cetera, et cetera. Of course, every time the search engines change their algorithm a bit, there is a huge new update on how best to beat this algorithm and remain on top. And you know what? Some of the things these guys say actually work! But here I am, telling you to stop writing for the search engines. I must be really crazy, right?
Not quite. Just like you and probably everybody else, I used to believe that getting the top position on a major search engine would make me rich. It would open floodgates of money, floodgates that I will never be able to close. And to be completely truthful, that is exactly what it did too. Well, actually they were the floodgates of bandwidth bill