News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of “selling” your story to the media. All press releases are structured the same way. Make sure youanswer “yes” to these key questions when writing your next press release:
Is it easy to read?
Editors look at hundreds of press releases every day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.
Your letterhead should appear at the top of the first page to establish your identity.
Have you double-checked your spelling and grammar?
A good press release has no typographical or grammatical errors. If yours contains such errors you’ll lose credibility; it will have the same effect as a badly written business letter or resume. The release should be typed.