Yazan: admin | 13 July 2011 | No Comments
Categories: PR
Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your […]
Yazan: admin | 11 July 2011 | No Comments
Categories: PR
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a newspaper column. Or, which to do first, the trade show exhibit or the video clip. All useful tactics, but hardly the detailed planning needed to REALLY do something about the behaviors of those outside audiences […]
Yazan: admin | 05 July 2011 | No Comments
Categories: PR
And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups.
Yazan: admin | 23 May 2011 | No Comments
Categories: PR
Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs […]
Yazan: admin | 19 May 2011 | No Comments
Categories: PR
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
Yazan: admin | 07 April 2011 | No Comments
Categories: PR
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.