Archive for the 'PR' Category

Using Publicity As A Creative Marketing Tool

Yazan: admin | 19 March 2011 | No Comments
Categories: PR

Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived […]

How To Get Press To Come To You

Yazan: admin | 21 February 2011 | No Comments
Categories: PR

Have you ever noticed how the same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?

PR: Focus on What Matters!

Yazan: admin | 20 February 2011 | No Comments
Categories: PR

Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine.

Five Great News Stories You’re Sitting On Right Now

Yazan: admin | 06 February 2011 | No Comments
Categories: PR

Smaller companies don’t always have the budget – or inclination – to retain a PR hotshot to tell the world about their business success, but that doesn’t mean they aren’t a ready source of news.

Your Organization: What Role PR?

Yazan: admin | 21 December 2010 | No Comments
Categories: PR

As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?

Managers: Get Real, Please!

Yazan: admin | 27 October 2010 | No Comments
Categories: PR

Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!