Yazan: admin | 19 March 2011 | No Comments
Categories: PR
Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived […]
Yazan: admin | 21 February 2011 | No Comments
Categories: PR
Have you ever noticed how the same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?
Yazan: admin | 20 February 2011 | No Comments
Categories: PR
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine.
Yazan: admin | 06 February 2011 | No Comments
Categories: PR
Smaller companies don’t always have the budget – or inclination – to retain a PR hotshot to tell the world about their business success, but that doesn’t mean they aren’t a ready source of news.
Yazan: admin | 21 December 2010 | No Comments
Categories: PR
As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?
Yazan: admin | 27 October 2010 | No Comments
Categories: PR
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!