Archive for the 'PR' Category

The Press Pack Is Chasing You – Give Them Room

Yazan: admin | 22 June 2010 | No Comments
Categories: PR

There’s good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.

How PR Makes a Manager’s Life Easier

Yazan: admin | 19 June 2010 | No Comments
Categories: PR

Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.

Managers: Paying for PR-Lite?

Yazan: admin | 24 May 2010 | No Comments
Categories: PR

As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change

Writing A Press Release

Yazan: admin | 14 April 2010 | No Comments
Categories: PR

News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of “selling” your story to the media. All press releases are structured the same way. Make sure youanswer “yes” to these key questions when writing […]

Press Release, An Alternative For Paid Advertisement. Step 1

Yazan: admin | 16 March 2010 | No Comments
Categories: PR

What’s a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally “shot gunned” to newspapers, radio, television and the trade publications.

Make Front Page News By NOT Inviting The Media

Yazan: admin | 20 February 2010 | No Comments
Categories: PR

Not a single reporter showed up at our news event. And we were THRILLED!