Practical and Helpful Tips: Options
As a matter of fact, for the B2B marketers interested in achieving the three digit growth rates, the need to implement and employ an ABM, Accounts Based Marketing strategy is one that cannot be overlooked as it is of essence. In fact, it has even been established as a fact that the B2B marketers who had implemented ABM strategies actually realized a lift in their average Annual Contract Values, ACV, by up to 170%.
And for this to be even better guaranteed, there is the need to ensure that you have chosen the right account for this actually sets this effort on the right path, contributing over 50% to the strategy’s success. The most important thing that you need to know of that underpins the successful implementation of a successful ABM strategy is to ensure that you start it out by creating an accurately defined Ideal Customer Profile, ICP.
For the need to create such a profile, you can start it out by taking a look at your user data. If at all you are looking forward to implementing this out of scratch, it may be advisable for you to consider using the data sourced from the competitors and or use the customer profiles from such similar markets to yours. This said and done, looking at the far more informed B2B marketers, for the need to create such a ICP, the use of the predictive analytical tools work far much better than where they would opt for the use of such secondary data. By far and large, before you actually start the implementation of an ABM strategy, there are some key considerations that you need to know of so as to have a clear idea on it and how to best go about it and some of these are as have been highlighted below.
First and foremost, you need to be alive to the factor of the spend vs the ROI. One thing that needs to be as clear when it comes to the need to successfully implement the ABM strategies is that you have to have for them a good allocation in budget and spend for they happen to be quite involving. Looking at much of these, you should note the fact that not even an ABM platform can do as much to achieve this for you but instead can be achieved through the manual processes in your organization or through an ABM agency.
One more of the key factors to know of that will determine the success of your ABM strategy is to be quite particular and deliberate with your content. In this regard, you need to know of the fact that it would be so important for you to ensure that you generate content that is solution focused and compelling for you to get the attention of your prospective clients to engage.