Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.
The media is hungry for business stories. But sometimes it seems that the business community doesn’t’t blow its trumpet often enough.
If you get the opportunity to talk about your business in the press or media, it’s important to get it right. Getting on the radio can be a great tactical move as part of your overall publicity effort. We offer some easy steps to get you on air.
Do your homework
You need to know exactly which radio shows you want to target and why. Before rushing into getting an interview, answer the following questions:
Which radio show will be interested in me/my product/service?
Who are the audience that I want to speak to?
Why will the radio show host want me as a guest?
Are there any current news issues that I can align my interview with?
Do I have a special offer or piece of new news that I can offer?
Do I have any contacts that can assist me with gaining an interview?
Which interviews have I heard that was similar to mine?
Which other questions should I be asking myself here?
Nothing kills your chances better that approaching a talk show with an idea that doesn’t’t resemble the style and content of the show. If you know what type of topics the program focuses on you can tailor your pitch, and raise the chances of an appearance.
Be news worthy
Getting yourself onto a radio program is like any other sales call; you don’t want to ring a potential prospect at their busiest time. It’s much better to find out when they normally take calls. If your subject relates to a topic that is currently in the news your chances of getting on are clearly improved