Yazan: admin | 22 October 2013 | No Comments
Categories: PR
Does it really make sense to bet your PR budget on results like newspaper mentions and zippy brochures while your all-important outside audience behaviors are probably receiving much less attention than they need?
Yazan: admin | 27 October 2010 | No Comments
Categories: PR
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!