Advertising – For Small Businesses (Part 2)

Yazan: admin | 05 May 2012 | No Comments
Categories: Small Business

How to do it

Business – How to Build it Using the Media

Yazan: admin | 01 January 2012 | No Comments
Categories: PR

Have you ever noticed that when someone is interviewed on radio, television or in the newspapers about a particular subject, it tends to be the same people? You may even be saying – “Why don’t they ever ask me?”

What the Newspaper Ad Person Won’t Tell You

Yazan: admin | 19 July 2011 | No Comments
Categories: Advertising

Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner’s life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement, his marriage, the death of his parents and everything else.

How To Write More Powerfully For PR, Offline And Online

Yazan: admin | 23 May 2011 | No Comments
Categories: PR

Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs […]

To Thine Own Self Be True–It’s Better for Business: What Arthur Andersen Would Say to His Company

Yazan: admin | 17 April 2011 | No Comments
Categories: Management

As a child, you probably heard, “to thine own self be true.” But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity?

Forecasting the Stock Market

Yazan: admin | 17 April 2011 | No Comments
Categories: Stocks Mutual Funds

Every day I see in the financial section of newspapers how to forecast what the market will do in 6 months, 12 months, several years.