Yazan: admin | 09 December 2013 | No Comments
Categories: PR
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters’ inboxes every day, few of them are dazzling, or […]
Yazan: admin | 19 October 2011 | No Comments
Categories: PR
Imagine you’re the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours. You’re desperately searching for information on the virus, names and phone numbers of experts who can […]
Yazan: admin | 20 February 2010 | No Comments
Categories: PR
Not a single reporter showed up at our news event. And we were THRILLED!