Why Your Ad Failed

Yazan: admin | 09 February 2012 | No Comments
Categories: Advertising

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn’t materialize. You’re upset: you feel that you’ve wasted money and time, and now you’re convinced that advertising doesn’t work.

Decorating for Real Life and Real People

Yazan: admin | 02 July 2011 | No Comments
Categories: Interior Decorating

I spent a recent weekend curled up with a stack of decorating magazines. I read them cover to cover – usually back to front, but that’s the way I read most magazines and newspapers. I studied each photograph and tried to determine the particular design concept that was being presented. I looked at the number […]