The Beginners Guide To (Chapter 1)
Nowadays, the typical Internet user spends roughly 88% more time on websites with videos and dedicates about 1/3 of all online activity to watching videos. At this rate, the amount of time spent engaging and watching videos will only increase as years go by. Businesses that wish to make the most of video content marketing should understand that similar to other aspects of the digital marketing world, ripping any benefits takes significant time and effort into getting everything right. Increasing conversions and driving traffic are not a matter of only embedding a few videos into webpages and hoping all goes well. Audiences are able to connect with different products and services if different videos, formats and topics get used at appropriate times. Here, we discuss how you can use the right videos at appropriate moments to boost your traffic and conversions during sales cycles.
Considering that website visitors have a 64%-85% likelihood of buying a product after watching a product video about it, it makes sense to develop short promotional videos that highlight the main features and benefits of the products you offer, and post them on your website. For instance, rather than only posting photos, apparel stores can create videos of models wearing their clothes. If your business offers services, you can use videos to explain the issues solved by your services and dive deeper into how it achieves the same.
Use How-to videos to drive traffic. You can catch the section of your audience with prime buyer intent by using how-to videos. If your target audience has problems they would wish to solve or things they would like to learn, it is upon you to teach them how to do it. As a matter of fact, roughly one in every three Internet users confessed to purchasing products or services as a direct effect of watching how-to videos or tutorials. On search engines, videos appear in 52% of keyword searches, with 82% of them being from third-party sites such as YouTube hence the importance of optimising videos with keywords for SEO. Always have transcripts of your voice-overs and include detailed meta descriptions about any video you post.
Create product walkthroughs to make sure your users have an easy, fun and smooth onboarding process to increase the likelihood of them sticking in the long term. Before creating any product walk-throughs, it is important that you envision yourself as a first time user.
Among the most powerful ways of communicating value to website visitors is showcasing customer testimonials as social proof. Ask a few loyal customers if they would be interested in recording a testimonial of the business products and services.