Testing Your Pay per Click (PPC) Ad Copy
2009 was a very rough and tough time for a lot of companies due to the drastic fall down of the economy then affecting the way consumers shop online. Every companies and retailers took actionable measures like auditing and scrutinizing their marketing initiatives to be able to maximize their bottom line as their response to the said economic depression. Furthermore, a lot of these companies needed to pay more attention to a lot of main areas like their advertising in the for of PPC or Pay per Click as an example. And so if your relationship with your Pay per Click or PPC account is something like a “make it then forget it” kind, you better change and improve it fast. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.
Various elements have the ability to affect the general paid search performance. And a member of these various elements is Ad copy. It is noticeable that trying and examining varied types of ads decide whether a campaign makes it or breaks.
What to Test and How to Test:
There are lots of elements available for use when one is conducting a test in Ad copy. As a common knowledge for most of us that ads that consist of title, display URL, destination URL and description are considered to be a well contracted Ad copy for these elements are known very necessary. The focus of this article will be the Ad copy title. The ad’s title is a very important part due to the fact that it is the first thing to be seen by web surfers. Do not forget the keyword you are aiming for when you go ahead and try a lot of variations for your title. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.
Keyword Home Electronics:Title Test1
Search engines will be able to show you the exact keyword that was typed by the visitor with the usage of KeyWord command. Search engines will just show a default text (“Home Electronics” in this case) if the user typed in and used search terms that are too long. The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.
Home Electronics:Title Test2
Putting the most searched term and highly profitable keyword in your title are tired. The difference between Test1 and Test2 is the latter’s title having the main keyword in it to give a whole idea to the user of the services or products you have.