I remember the good old days of the internet when it was a real treat to subscribe to someone’s newsletter and receive all their wonderful information through the convenience of your email.
It’s still like this today – for the publishers that are getting it right. I believe newsletter publishers somewhere along the way forget WHY readers subscribe. On their websites we are promised all this wonderful information and instead we receive a sales pitch, email after email.
Bad newsletters far out number the effective ones. Here is a list of mistakes I find newsletter publisher religiously make